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Light on Concrete Wall

“Maybe you are searching among the branches, for what only appears in the roots.”

Persian Poet 




We work on projects to advance equity with an evidence-based approach. Our propreity solution is WULU, which is built for comprehensive self-reflection, and delivers content in a fun and interactive manner, using videos, stories, and activities. With this approach we provide a roadmap to change by incorporating the pain points and the motivation of individuals.


We have a very special place in our hearts for change. Raised in a patriarchal society, we understand what it’s like to be the victim of gender discrimination and abuse. Our goal in creating WeUnlearn was to help young people avoid decades of trauma.

Our ideology of building self-efficacy and a harmless attitude isn’t limited to just the people outside our organization but within as well. 

Our Solutions


WULU, the chatbot

Our current and only active solution, Wulu, is our wise digital owl-chatbot that has been designed for adolescents to enable them to understand their risk of being affected by gender bias and resulting mental health issues. Wulu also equips them with the help you needed to unlearn and navigate these gender stereotypes.

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CALL IT, the cardgame

Based on the principle of multi-classification, Call It is a card game that we built to encourage interactions with children aged 8 to 10 in the most fun way possible. Call It is a multiplayer game for children that educates them about harmful gender stereotypes.

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The Irrelevant Project

A repository of children's  that are centred around different topics of prejudice for age groups 6 - 8.

Crowd with Masks

Social Media Advocacy

We deep dive into many social phenomenon of concern through research and break it down into digestible, accessible formats. We have an audience of about 27k+ on Instagram and other platforms combined.

Digital Work Life

Consultancy Services

WeUnlearn helped organizations apply human-focused solutions and develop an equity-centered mindset to eliminate gender bias and discrimination.

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